An AI avatar isn't a presenter. It's a narrator. The moment you treat it like the star of the show, the course breaks.
Three rules
- Under 90 seconds, every time. Long avatar segments are where engagement dies.
- Pair with on-screen text or motion. Never let the avatar carry the screen alone.
- Match the cultural register. A scripted avatar talking American-corporate to a UK frontline team is instant disconnect.
When to use a real person instead
Anything involving emotion, judgement, or organisational nuance. Avatars handle "the policy is X." A real CEO handles "we got this decision wrong, here's what we're doing."
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