GDPR for marketing teams: a 12-minute module that sticks

Marketing teams don't need GDPR theory. They need a fast read on the six decisions they actually make every week.

The six decisions we build around

1. Adding a new field to a signup form.
2. Importing a list from a partner.
3. Sending a "re-engagement" email to lapsed users.
4. Spinning up a new analytics tool.
5. Running a competition that asks for data.
6. Responding to a deletion request.

What stays out

No DPIA walkthrough. No DPO escalation flowchart. Those are for the data team. Marketing needs the trigger: when do you stop and ask. Everything else is a footnote.

The numbers

SaaS client, B2B marketing org of 80. Old course: 45 minutes, 64% first-attempt pass, three repeats average. New version: 12 minutes, 92% first attempt, no repeats.